FIAT Launches New Global Ad Campaign for 500L

The FIAT brand is garnering more and more popularity here in Westbury, NY and the rest of the U.S.

And is it because of this, that FIAT's new ad campaigns have started to take on a much more global appeal than in the past.

Case in point: a new global ad initiative called "Mirage" that also features well-known singer - songwriter - actor Sean "Diddy" Combs and advertises the FIAT 500L and its new tagline: 'Unbelievably Big.'

'Mirage' television spots debuted, yesterday, on multiple TV channels. But, should you not be able to catch it while watching TV, FIAT has also has provided it to view on its official YouTube Channel and we have it right here:


Speaking to the premise of the ad, Oliver Francois, chief marketing officer for Chrysler Group LLC says, "Given the huge role that both pop culture and music play for the FIAT brand, the opportunity to work with Sean ‘Diddy’ Combs on ‘Mirage’ made as much sense as taking water into the desert. Like the Fiat 500L, Sean has shown the ability to think unbelievably big."1

If you'd like to learn more about the new FIAT model featured in 'Mirage' then we at FIAT of Westbury invite you to stop by our conveniently located dealership and FIAT service center, any time.

And, for more of the latest FIAT news as well local happenings, make sure to add our regularly-updated blog to your RSS reader.

 

Source: 1 http://media.chrysler.com/newsrelease.do?id=15349&mid=1

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