Check Out How FIAT Pulled Off the 500 Abarth Body Paint Ad

If there's one thing we know about the FIAT brand, it's that they're just as good at edgy and eye catching advertisements as they are at building cars. Last year, however, they put together one of the most interesting spots yet involving body paint.

The advertisement, which was for the speedy FIAT Abarth, involved one of the world's most infamous body painting artists and a whole cabal of circus performers and contortionists. Together, they were able to model a car using nothing but their intertwined bodies and choice application of body paint.

As cool as the finished product is, the process is also really fun to hear about. Check it out in the video below.

If you're not yet familiar with the lineup of new FIAT models we offer, get in touch with the fine folks here at our Westbury, NY dealership. We can answer any questions you may have over phone or live chat.

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